Branding

FOOD
- Score's
- Coca-Cola (700 products in 200 countries)

TECHNOLOGY
- Sony
- Intel (key partnership with Nokia)

CARS
- Mitsubishi
- Toyota (the Toyota Prius Hybrid is the best-selling car)

ENTERTAINMENT
- Pixar
- Disney (innovative new formats)

COMPUTERS
- Apple Computers
- IBM (received the most U.S. patents)

FINANCIAL
- Bank of America
- American Express (extensive investments - iconic status)

CLOTHES
- Bikkembergs
- Louis Vuitton (425 stores)

ELECTRONICS
- Apple
- Nokia (fast developping market - targeting younger audience)

HOUSEHOLD
- Johnson & Johnson (A family company)
- GE (touch consumers on an emotional level)

SOFTWARES
- Apple
- Microsoft (game console - Bing)